Simi Named Spotify EQUAL Africa Artiste For July

Simi Named Spotify EQUAL Africa Artiste For July

Simi Ogunleye, often known as “Simi,” a Nigerian singer and songwriter, has been chosen as the Spotify EQUAL Africa music program ambassador for July, according to the international streaming service Spotify.

This was revealed in a statement released on Tuesday in Lagos by Phiona Okumu, head of music for Spotify in sub-Saharan Africa.

Her most recent album, “TBH (To Be Honest),” was released in June before this news.

According to Okumu, Simi joined other Nigerian artists such as Tiwa Savage, Ayra Starr, Asa, and FAVE to be a part of EQUAL Africa, which seeks to highlight and amplify the voices of great African female musicians making waves in the music industry.

She said Simi had also become the second African artiste after Tiwa Savage, to be named as an EQUAL global and EQUAL Africa artiste.

“Spotify welcomes Simi to the EQUAL programme which aims to foster gender equality and provide a platform to celebrate influential female artistes.

“She joins a list of talented African women who are driving the culture and breaking through barriers in the music industry.

“We are proud to welcome Simi to the EQUAL programme, and we are so excited to see where her talent continues to take her from strength to strength,” she said.

Okumu claimed that the Nigerian singer, sound engineer, and actress got her start in music as a church choir member.

She said that Simi began her musical career as a gospel singer and that she later transitioned to the Afro-pop genre after releasing her first studio album, “Ogaju,” in 2008.

“She came onto the public’s radar in 2014 after the release of the single, “TIFF”, which was nominated for Best Alternative Song at The Headies in 2015.

“Her 2016 single, “Jamb Question”, was a massive hit, topping music charts for weeks. In 2020, Simi garnered even more buzz in the industry after she released her famous song, ‘Duduke’, which celebrated the birth of her daughter.

“Duduke was one of the most played songs of the year in Nigeria, a further testament to Simi’s musical prowess,” she said.

Reacting, Simi said, “Striving and thriving as a woman in a male-dominated industry has taken years of practice to master.

“You go from being scared of it, to being intimidated by it, to being brave enough for it and then finally, to conquering it.

“I have almost always had to do way more than my male peers to prove myself but because of my love for music, I have been relentless and proud to do this work.

“I certainly hope, with all my heart, that the women who continue to come after me find it easier to shine in the way they deserve.”

The EQUAL programme spans seven categories, which include the EQUAL artistes of the month and the EQUAL local playlists.

The latest artiste to join the EQUAL Africa and Global Music Programs, Simi, will be featured on the EQUAL Africa and the EQUAL Global playlists.