The Christian Association of Nigeria (CAN) has expressed “total dismay” at a recent social media advertisement by FrieslandCampina WAMCO Nigeria PLC, the makers of Peak Milk, that utilised Jesus Christ’s crucifixion as a metaphor to market their product on Good Friday.
CAN expressed its disappointment in a statement issued on Monday by its General Secretary, Mr. Joseph Daramola.
“We believe this advertisement is inappropriate, offensive, and completely unacceptable.” Good Friday is a sorrowful day for Christians worldwide, commemorating the death of our Lord and Saviour Jesus Christ, who was executed on the cross for our sins. It is not a day to be exploited for obnoxious commercial goals.
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“The action of FrieslandCampina WAMCO Nigeria PLC is not only disrespectful to the Christian faith, but also an affront to the millions of Christians in Nigeria and around the world.
” We are profoundly shocked that a corporation of such repute would sink so low to profit off its clients’ religious sensitivities”.
“Our members and all well-meaning Nigerians who share our concerns are considering measures against FrieslandCampina WAMCO Nigeria PLC, including a boycott of their products.
“Peak Milk plc urges the corporation to immediately withdraw the insulting advertisement and deliver an unqualified apology to the Christian community.”
“We recall a similar event in the past when Sterling Bank Plc. promoted their goods using crucifixion imagery.
” We condemned it then, and we continue to condemn it now. The statement was only partially read.”
As a result, the Christian body asked all businesses and organisations to consider their clients’ religious and cultural sensibilities when promoting their products. CAN will not allow any attempt to diminish or discredit the Christian faith, he adds.
